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Comparative Advertising: Mac vs. PC
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No one would argue that all forms of media from movies to music to advertising has a powerful effect on how we think and what we believe. However it is fascinating to really examine the underlying messages and hidden philosophies behind each story or ad.
Hodgman and Long, ad characters for the ages
The thought that Microsoft would put out a product that requires their users to potentially need to purchase all new software and hardware components for their PCs is rather baffling. The fact that they are willing to budget hundreds of millions of dollars to advertise a product that does not work nearly as well as it should and is not compatible with most software and hardware currently on the market, is almost surreal.
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Apple’s ‘Get a Mac,’ the Complete Campaign – Adweek