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Comparative Advertising: Mac vs. PC

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No one would argue that all forms of media from movies to music to advertising has a powerful effect on how we think and what we believe. However it is fascinating to really examine the underlying messages and hidden philosophies behind each story or ad.

Hodgman and Long, ad characters for the ages

The thought that Microsoft would put out a product that requires their users to potentially need to purchase all new software and hardware components for their PCs is rather baffling. The fact that they are willing to budget hundreds of millions of dollars to advertise a product that does not work nearly as well as it should and is not compatible with most software and hardware currently on the market, is almost surreal.

Renee C. She has worked with IPWatchdog since April , where she is in charge of all of the day to day, behind-the-scenes operations of IPWatchdog.

Complete 66 Mac vs PC ads + Mac & PC WWDC Intro + Siri Intro

She handles all public relations, marketing and advertising inquiries and is the first point of contact for IPWatchdog. One of her primary responsibilities with IPWatchdog includes soliciting, approving and preparing guest contributions for publication on IPWatchdog. She writes on various business and social media topics for IPWatchdog. Click to contact Renee via e-mail. Quinn , trademark , tv commercials. Posted In: The pages, articles and comments on IPWatchdog. Read more. View More….


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    Apple’s ‘Get a Mac,’ the Complete Campaign – Adweek

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